October 19th 2006
J.W. Marriott Grand Hotel, Bucharest
 

............................................................................................................................................................................................................................................................................


Andrew Ingram


 

WHAT IS THE POWER OF SOUND?
Andrew Ingram
 

Radio is a very powerful medium, but it is also challenging: there are no pictures, and the listeners are doing something else while they listen. So what does this mean for the way brands use radio? Andrew Ingram reviews what is known about radio listening, and what this tells us about the most effective use of the medium. He also presents new research from the UK RAB, which identifies a new role for radio in a world where people are avoiding advertising.



About Andrew Ingram

Twenty years researching, writing and presenting in the field of media and marketing, most recently with the UK Radio Advertising Bureau, Helping people in advertising and marketing to understand how radio really works, and how to get the best out of it.
As radio writer, he is the author of:

         

 


Philip Maes

 

RELEASING THE POWER OF RADIO
Philip Maes
 

Here's the plain truth: If you want people to listen to your radio commercial, make sure it doesn't sound like a radio commercial. But what does that sound like? Philip Maes shows us what creative tools we have to make people pay attention to what we have got to say. We learn about the do's and the dont's of great radio. And get the personal insights of a radioman on how we should work to make radio work.



About Philip Maes

Journalist & writer, then freelancer and copywriter, Philip Maes has spent more than 15 years in the world of big advertising agencies: DMB&B, GREY, Moors Bloomsbury BBDO Group, DDB, Leo Burnett, Duval Guillaume, LG&F, TBWA, Publicis, Ogilvy & Mather, Saatchi & Saatchi, etc. Awards Portfolio: Bronze Lion at the International Advertising Festival in Cannes, EFFIE Award, Newspaper Award, Top Topical Award, CCB, ADCE, etc. A "jack-of-all-trades", but specialised in radio, Philip Maes gives workshops about conceptual thinking, copywriting and radio. (He did the Mandy Wheeler workshop in London and the International Radio Seminar in L.A.). He is also a member of the Executive Committee of the CCB. Director of the Radio Reclame Academie Belgium.
 
   
 

Copyright © 2006 Splendid Media. All Rights Reserved